content writing Techniques 2019
Writing for SEO has become an adventure, a complicated math problem we are all trying to calculate by finding the secret to get the results faster. The number of search engine factors advanced, the Google algorithm updates increased, the number of businesses that use SEO increased, the number of SEO agencies increased and more and more people became aware of its importance and the market is pretty cluttered and the competition is very high. And we know how important it is for you to stand up in the crowd.
1: Do Proper Keyword Research
The first step in SEO has been the same for quite some years. We’re talking about keyword research. Deploying the topics of interest and the killer questions, we can elaborate a descriptive terminology. Keywords will help us describe the topic at its best for the users and make it optimized for search.
Finding keywords shouldn’t be hard. You need to have a starting point and based on the targeted keyword you can find many derivatives. There are tools that can help you find the best examples and generate traffic. Keyword Tool and Content Assistant are two awesome helpers, that work best together. They’re like your best buddies you can call in the middle of the night to get you out of trouble.
We are talking about producing content for SEO, which means valuable, evergreen and quality all-in-one. And for that, you need to raise your head up the crowd and don’t get flushed away by all the people that are “writing” and creating worthless content. There are lots of noisy environments with “too much” SEO content.
2: Make a Summary List with All the Information Gathered
Once we’ve collected your focus keywords and the words and phrases recommended by the tool for your SEO article, you can make a list. A simple document is enough. My method is pretty simple and you can use it.
Now you can start working on visualizing the template for your article. Would you follow a basic look or try to make it more attractive?
3: Craft a Visual Template Having UX in Mind
Every article that you write needs to have a template, a natural flow. If we go further with our example, the web content needs clean visuals – images, videos, gifs, and a very important step is to create a cover photo that approaches and has the title written on it. It is easier to share it on Facebook, Pinterest and more. If you can, create a longer picture – similar to an infographic picturing the final look of the desert, if we follow our example, and then the ingredients and steps you have to perform.
4: Write for SEO Your Amazing Piece of Content
After we’ve got you these preparation steps for gathering all the information and SEO tips that you need to make a great piece, you’ll have to put to work your writing style and skills. Here you put your magic into action. The content creation process begins. Beside the natural language and creative abilities, there are some SEO technicalities that are almost mandatory for success. Writing SEO friendly blog posts can be difficult and time-consuming. However, it’s time well spent, as SEO helps us rank better in the search engines.
5: Spread the Word
Content amplification is a powerful method to reach a wider audience and multiply your links by hundreds. Amplifying your content should be mandatory if you want people to know about it and increase your website traffic.
After you finish writing your article, the process shouldn’t stop. You have to create awareness around it and push it to other people who might be interested. We are not talking about traditional social media marketing or emailing. That’s not amplification. You can look at the amplification process as a way to strengthen the signals of your post.
Conclusion
Writing for search engine optimization purposes can be difficult and can become a hardhanded job. You can save any limping piece of content you might have with the strategies explained above. Every action well-invested will bring you results. We’ve tested multiple times the best practices and the most efficient ways to get your results by doing the right thing and not waste your time testing yourself.
We’ve compressed our guideline by talking about the crucial elements that cannot miss from your SEO content writing process in 2019. The SEO friendly content pillars are contextuality, mobile friendliness, HTML tags, evergreen roots, user experience principles and video correlation.
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