I Am Divyesh Dayani

The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good corporate reputation extend beyond that. Companies with good reputations tend to be treated better online - given a second chance.

Reputation is something that can be molded over time. By dedicating time and effort to maintain or improve your reputation, you can expect to see quantifiable results that will improve your business. We all know that a good online reputation is important. There are countless benefits to maintaining yours, but here are the ones we find most important.

1. Higher trust

Brands with a good online reputation are trusted more because people depend on the opinions of others. If people appear to trust a company or person, others are likely to follow suit with the same sentiment. If you can't even get people to trust your brand, you're going to have a difficult time selling your products. In fact, research shows that 83% of people trust brand recommendations from friends, and nearly 70% trust consumer opinions more than paid advertisements.

2. Increased profits

Building on the importance of your online reviews, companies with good online reviews tend to attract more business. Now it's more important than ever before to have lots of new, relevant reviews for your business online. In fact, every additional one-star Yelp rating causes an increase in the business’s revenue as high as 9%, according to a Harvard Business School Working Paper. The benefits of online reputation management can translate into extra income for growth.

3.Attract better employees

Reviews are equally as important for attracting employees as they are for attracting customers. So much so that only 1 in 5 job seekers would consider working for a company with a 1-star rating! People want to work at a good company that is "going places." They want to work at a company that shares the same core values and beliefs as them, one that they can trust. And they trust the opinions of current and past employees. Along with workplace reviews, positive content online shows that your company has a favorable culture. Companies with better reputations tend to attract more, and therefore better, talent.

4.Lower reputation risk

Companies with bad online reputations tend to earn worse reputations. This may be because of systemic problems within the company, but it may also be the reputation management version of the "broken window theory." The theory states (basically) that a warehouse with broken windows tends to attract more vandals. Improving a tarnished reputation may sound like a daunting task, but there are steps that can save a damaged reputation and reduce reputation risk down the road

5.Reputation directly impacts sales and revenue

In today’s highly competitive business environment, the way people perceive a brand has a direct impact on its sales and revenue numbers.

The rise of social media and the shift from conventional advertising means modern-day businesses need to actively engage consumers and focus on building a strong online reputation.

6.Additional benefits of a good reputation

A strong and well-managed online reputation ensures that businesses have a great first impression on their prospects. It focuses on building a positive brand image by identifying the key customer touch points and using them to build positive first impressions.

7.Google is the new business card online

When it comes to reputation management on the web, Google’s first page is the new business card. Most people never make it past the first page. Customers and prospects judge brands based on what Google’s search results say about them.

In fact, a recent study showed that more than 45% of consumers discovered information via a Google search that changed their minds about doing business with a company.

It is, therefore, crucial for every business to have an online reputation management strategy that highlights its strengths and makes it look good on Google’s first page.

While having access to a massive variety of advertising options is a marketer's dream come true, it can also make getting started a daunting task. If you're feeling overwhelmed, check out the following six types of Facebook ads to see how you can apply them to your own business.

1. Lead ads

The lead ad unit makes the process of collecting email addresses and building email lists incredibly easy. With this ad unit, your prospects can sign up for an email list (among other things) with as little effort as it takes to like or share a post.

The beauty of the lead ad unit is that Facebook auto-populates most of the fields that a prospect would normally have to fill out manually. This reduces friction, which makes them more likely to follow through.

2. Dynamic ads

Dynamic Ads (formerly Dynamic Product Ads) connect your store's product catalog with your Facebook ad account and pixel. When someone visits your site and then logs into Facebook, they'll see an ad that features the same products they were looking at on your website. As a result, the ad they see is incredibly personalized and relevant.

Multi-product Facebook ads, or carousel ads, are a dynamic ad that promotes a collection of multiple items from your online store. Each product has its own caption, image and destination URL. According to Facebook, advertisers who use the carousel ad type have a 30–50% decrease in cost per acquisition and a 20–30% decrease in cost per click (CPC).

3. Abandoned cart ads

Roughly 70% of shoppers abandon their cart, according to data collected by the Baymard Institute. In other words, for every 10 people who add a product to their cart, nearly 7 of them will leave your store without making a purchase.

How do you get these shoppers back to your store so they can complete the purchase? With retargeting, you can run a highly personalized Facebook ad aimed at these individuals. These ads typically offer an incentive, such as free shipping or 10% off, if the person returns to complete their purchase.

4. Customer thank-you ads

Many business owners have a bad habit of putting all of their marketing efforts into turning leads into customers, and stopping there. This is a huge mistake.

It's much easier to turn a first-time customer into a repeat customer than it is to turn a cold lead into a first-time customer. And it's often significantly more expensive to acquire a new customer than it is to retain a current one.

5. Existing customer new product ads

As I mentioned in the previous section, business owners often spend enough marketing resources on their existing customers. It's amazing considering the probability of generating a sale from a new customer is between 5–20% while the probability of making a sale from an existing customer is between 60–70%, according to SignalMind.

What's even more amazing is that repeat customers spend an average of 33% more than new ones and 80% of your future profits will come from just 20% of your existing customers.

6. New traffic generation ads

Retargeting is great, but unless you're driving high-quality traffic to your site, it won't be very effective. It's always a good idea to have a Facebook campaign driving potential new customers to your store. I call this type of campaign a first touch point ad, as it's likely the first time the person viewing the ad has heard of your business.

A/B test

It's always a good idea to A/B test your Facebook ads, regardless of the type of ad, but it's critical to test your first touch point ads. For a new campaign, create two or three copy options and another two or three creative options. Test these variations on multiple audiences.

You don't need to spend a lot of cash to do this right. You can invest a few dollars a day on each variation for a week and then analyze the results. Upon analyzing the data, ramp up the spending for your best-performing copy, creative and audience.

To begin advertising on Facebook, start small, experiment, measure results, and iterate. The types of Facebook ads mentioned in this article can be a foundation for you to build your business's long-term social media marketing strategy. Now that you're done reading, start testing!

Writing for SEO has become an adventure, a complicated math problem we are all trying to calculate by finding the secret to get the results faster. The number of search engine factors advanced, the Google algorithm updates increased, the number of businesses that use SEO increased, the number of SEO agencies increased and more and more people became aware of its importance and the market is pretty cluttered and the competition is very high. And we know how important it is for you to stand up in the crowd.

1: Do Proper Keyword Research

The first step in SEO has been the same for quite some years. We’re talking about keyword research. Deploying the topics of interest and the killer questions, we can elaborate a descriptive terminology. Keywords will help us describe the topic at its best for the users and make it optimized for search.

Finding keywords shouldn’t be hard. You need to have a starting point and based on the targeted keyword you can find many derivatives. There are tools that can help you find the best examples and generate traffic. Keyword Tool and Content Assistant are two awesome helpers, that work best together. They’re like your best buddies you can call in the middle of the night to get you out of trouble.

We are talking about producing content for SEO, which means valuable, evergreen and quality all-in-one. And for that, you need to raise your head up the crowd and don’t get flushed away by all the people that are “writing” and creating worthless content. There are lots of noisy environments with “too much” SEO content.

2: Make a Summary List with All the Information Gathered

Once we’ve collected your focus keywords and the words and phrases recommended by the tool for your SEO article, you can make a list. A simple document is enough. My method is pretty simple and you can use it.

Now you can start working on visualizing the template for your article. Would you follow a basic look or try to make it more attractive?

3: Craft a Visual Template Having UX in Mind

Every article that you write needs to have a template, a natural flow. If we go further with our example, the web content needs clean visuals – images, videos, gifs, and a very important step is to create a cover photo that approaches and has the title written on it. It is easier to share it on Facebook, Pinterest and more. If you can, create a longer picture – similar to an infographic picturing the final look of the desert, if we follow our example, and then the ingredients and steps you have to perform.

4: Write for SEO Your Amazing Piece of Content

After we’ve got you these preparation steps for gathering all the information and SEO tips that you need to make a great piece, you’ll have to put to work your writing style and skills. Here you put your magic into action. The content creation process begins. Beside the natural language and creative abilities, there are some SEO technicalities that are almost mandatory for success. Writing SEO friendly blog posts can be difficult and time-consuming. However, it’s time well spent, as SEO helps us rank better in the search engines.

5: Spread the Word

Content amplification is a powerful method to reach a wider audience and multiply your links by hundreds. Amplifying your content should be mandatory if you want people to know about it and increase your website traffic.

After you finish writing your article, the process shouldn’t stop. You have to create awareness around it and push it to other people who might be interested. We are not talking about traditional social media marketing or emailing. That’s not amplification. You can look at the amplification process as a way to strengthen the signals of your post.

Conclusion

Writing for search engine optimization purposes can be difficult and can become a hardhanded job. You can save any limping piece of content you might have with the strategies explained above. Every action well-invested will bring you results. We’ve tested multiple times the best practices and the most efficient ways to get your results by doing the right thing and not waste your time testing yourself.

We’ve compressed our guideline by talking about the crucial elements that cannot miss from your SEO content writing process in 2019. The SEO friendly content pillars are contextuality, mobile friendliness, HTML tags, evergreen roots, user experience principles and video correlation. 

Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but they don’t really understand what they should do. Some firms just give access to the company social accounts to some junior staff member– merely because they are young, so should know all about social media.

However, in 2019 we are well past a social strategy of post and hope. All businesses need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measured way.

1. Set Relevant and Realistic Social Media Marketing Goals

One of the most significant problems faced by many businesses engaged in social media is that they have never spent the time to set relevant and realistic social media marketing goals. They know they need to be on social media, but they have no idea why they are there.

Of course, your social media marketing goals need to fit into your business planning as a whole. Ideally, you will have set strategic goals for how you want your business to progress. Your social media marketing goals should complement your overarching business goals.

2. Understand Your Social Media Audience

Not all social media audiences are alike. Different types of people use social media in varying ways. If you’re going to meet your goals, you need to be using the same social media networks as your target audience. Similarly, if you intend to engage in influencer marketing, you need to ensure that you engage influencers whose audience matches your target market.

3. Determine Your Most Relevant Metrics

Too many businesses create a social presence and spend time and other resources on using their social accounts, without ever establishing whether they are seeing any success or not.

Unfortunately, social analytics can be a gray area, because they are not the same for every business. Once again, your most relevant social metrics will relate to the goals you have set yourself.

4. Investigate How Your Competitors Approach Social Media

Most firms don’t operate in isolation. You will usually have competitors who will also run a social strategy. You will definitely need to know what they are doing. What is their focus? Whom are they targeting? What key phrases are they trying to dominate?

You can quickly conduct a competitor analysis to help you better understand their strengths and weaknesses. This should give you a better understanding of what potential customers expect from businesses in your industry.

5. Create Suitable Content to Share with Your Followers

Of course, to be successful on social media, you will need high-quality content to share. One of the biggest mistakes that businesses do is to share excessive promotional material. Remember social networks are designed to be social – they were never intended to be a marketplace for you to sell your products.

Therefore, you need to balance the content you share socially, to be a mixture of informative and entertaining items, with a small percentage of promotional material added in. You will also need to like and share other peoples’ content.

6. Engage With Your Audience

People don’t just go onto social networks to read, look at, or watch content. They go online to interact with other people and to be social. Successful businesses do not just broadcast to their social audiences. They engage with them too.

This is why you should not attempt to cover every social network unless you have a very diverse target market and an army of personnel dedicated to this task. By focusing your attention on the social networks your target market frequents, you can use your resources efficiently.

7. Establish the Best Times to Post and Set up a Content Calendar

While you could manually make all of your social posts, that is inefficient, and may not lead to the best results. Most of the social networks now use some form of algorithm to filter the results they give people. This means that if you post at a different time to when your target audience is online, they may never see your content.

8. Track Your Results and Adapt

Of course, no matter how much you plan your social efforts, there is no guarantee that things will work as you expected. If you don’t track your results, however, you will never know the success of your social campaigns.

You began the process by setting goals and then determined your most relevant metrics. Therefore, you will want to keep a constant eye on how these metrics are progressing. Are your social campaigns having the desired effects on these metrics?

Don’t be afraid to make changes if there is a chance that you can further improve your social success.

Here Are the Latest PPC Trends and Strategies to Follow for a Successful Campaign in 2019:

1. Mobile Preference

Over the last few years, we have seen that the number of mobile searches grows as compared to desktop searches.

2. Write for the Audience and Not for Keywords

Since the inception of online advertising platforms, keywords have been the primary feature when it comes to advertising on the search engines.

Most of the marketers used to focus on the keyword and not on the needs of their potential customers.

3. Voice Search Preparation

The use of voice search is increasing day by day, and it is predicted that by the end of 2020 more than 50 percent of the search will be done by voice.

There has also been significant growth in the number of voice-based devices such as Google Home, Siri, Alexa, and others.

4. Automation Along with Human Intelligence

Automation is not the future anymore, and it is already making inroads in paid advertising.

The search engines have already made significant improvements in the field of automation. For example, with the help of automation, Google is placing personalized ads that depend on user online activity, likes and dislikes, etc.

5. Diversification of Advertising Channels

It’s essential for every digital marketer to diversify their ad spend in the upcoming years.

It’s a great time for e-commerce companies to reach out to their potential buyers with high precision and personalization.

6. Video Marketing

Adding videos to your marketing campaign not only improves social engagement but also increases the placement of your advertisements on the search results page.

Even if you don’t want to spend your money on video marketing, you can still use YouTube for audience targeting. It is helpful when you have less budget, and the niche is very competitive.

7. Remarketing

Remarketing is a type of advertisement that shows ads to only those users who have already visited a particular site or webpage.

It can increase the overall conversion rate significantly because the existing user is more familiar with your brand as compared to a new visitor.

8. Branding

As the marketers are focused on the overall ROI of a campaign, they tend to forget that creating an urgency for product and brand loyalty as also equally important.

2019 will be the year where the businesses need to think about building a brand instead of just increasing their revenue and sales.

9. The Launch of New Ad Types and Features

Similar to the previous year, we will see new features being introduced in the year 2019. There will be several new tools, ad types, etc.

Location-based advertisements will be used in businesses and enterprises. We can also expect brands to use localization services to increase conversion based opportunities.

10. Using Negative Keywords

Even if you are an expert in PPC or a beginner, you should know about the term negative keyword. It plays a vital role in boosting the overall ROI of your ad campaigns.

Many businesses and marketers still ignore this which results in an unsuccessful marketing campaign.

Final Words

PPC campaign is the backbone of any business marketing strategy, although the tactics and strategy are constantly changing.

Some of the strategies are very useful for a specific brand or company, but for others, it might not be as effective.

It all depends on your business requirements and goals. So, it’s essential to test the latest marketing techniques one by one to find what’s best for your business.

1. Write Long Blog Posts

For a long time, SEO experts have stressed the importance of the quality of content that you are posting. There is no doubt that it is one of the most essential factors to improve your search rankings. However, you cannot completely ignore content length.

 In-depth blog posts that seek to cover a particular topic exhaustively can help you get better search rankings. To understand the exact correlation between length of content and it’s rankings, Backlinko conducted a study. In the study, they analyzed over one million searches. They found that the posts on the first page search results, on average, were 1,890 words long.

 This SEO technique in itself will not guarantee success. Don’t expect long blog posts to magically boosts your post in the search rankings. You need to strike a fine balance between quality and quantity for this SEO technique to work well..


2. Use the Bucket Brigade Copywriting Technique

SEO writing isn’t just about keywords. When users visit your website, there are two possible scenarios. They may continue reading your articles or leave you website right away. The latter is a big issue that can negatively impact your search rankings.

 If you want your search rankings to improve, you need to ensure that visitors spend more time on your website. A simple way of doing this to write more compelling articles. You can hook your readers by using one of the oldest tricks of the trade. Bucket brigade is a copywriting technique that can persuade your readers to stay on your page.

When you are writing any article, you want the flow of your writing to be smooth. In an ideal scenario, each sentence should lead up to the next one. Similarly, each paragraph should introduce readers to the line of thought in the next paragraph.


3. Keep Updating Old Content

To make the most out of your content, go through your older blog posts. Are any of the topics that you have written about still relevant?

For example, perhaps you wrote about best SEO techniques two years ago. But since then, Google announced major changes to their algorithm. Then you need to update your article.

Instead of writing a fresh article, it is advisable to add more information to your existing article. You may want to update the headline to make it more about the latest trends. You should also edit the copy and make it more SEO-friendly.

4. Get Quality Backlinks

When a website with high Domain Authority links back to your website, your credibility increases. Quality backlinks can help you gain an edge over your competitors. For search engines, quality backlink are equivalent to reliability.

So when you have a large number of quality backlinks, you are likely to get higher rankings in the SERPs. It’s one of the most important SEO techniques that can directly affect your website’s score.

You can get quality backlinks by guest blogging and collaborating with social media influencers. Sometimes, other websites may even link back to your website without asking you. That’s not a problem unless you find spammy links or websites with questionable credentials linking back.


5. Research Your Keywords Well

Before you finalize your blog post ideas, take some time to find relevant keywords. It is an easy way to figure out what people are looking for. Based on that, you can make changes to your content to match the requirements of readers.

If you’re using the right keywords, you have a better chance of driving conversions as well as higher rankings. To research keywords, you can use SEO tools like KWfinder, Moz Keyword Explorer, or Google Keyword Planner.

Ideally, you should use these keywords organically in your content. You also need to avoid keyword stuffing. It will do more harm than good to your content.